HOLLY Willoughby has divided opinion with her I'm A Celeb fashion prowess.
The This Morning presenter is famed for posting her 'Outfit of the Day' updates ahead of her on-screen appearances.
Stepping aside from her new co-host Declan Donnelly, 43, the starlet uploaded a solo snap on her profile after last night's show.
Posing next to the set's infamous bridge, Holly stunned in a red and black chequered dress.Baring her toned legs in the thigh-skimming design, Willoughby completed her Jungle Jane attire with a pair of sturdy black combat boots.
With her shoulder-length locks framing her face, the mum-of-three opted for nude-toned face makeup and larger-than-life eyelashes.
Captioning the shot for her 4.4 million followers, Holly quipped: "Everyday we're jungle-ing," before adding the stockists information for her clothes.
The reaction among fans was mixed, with many claiming the starlet's focus on fashion was taking the attention away from the show.
One viewer commented: "Just be you. It's about the show, not what you are wearing. Have a word with yourself or your ratings will fall. FFS."
Another quipped: "Are you there to do a fashion promo for friends and colleagues?"
HOLLY WILLOUGHBY INSTAGRAM: I'm A Celeb's new presenter divided opinion with her tartan dress (Pic: Instagram)
TOO MUCH? The starlet has irked many with her daily outfit updates from Down Under (Pic: Instagram)
While an unimpressed fan noted: "Game show, not a fashion show. Jog on in your overpriced boots."
Revealing they felt Holly's look wasn't right for the setting, an Instagram user remarked: "I get why you do this for This Morning, but not for I'm A Celeb.
"Am I missing something here? Because I am just not getting it. Just go in jeans and a T-shirt, it's way more appropriate for the show."
Ticked off by the online promo, another noted: "You have to mention your clothing providers in order to dress for free? Meanwhile, back in the world of reality, we have to pay at the checkout."
JUNGLE JANE: Holly is going all out with her on-screen ensembles for the ITV reality show (Pic: Instagram)
DREAM TEAM? Willoughby has joined Declan Donnelly in place of Ant McPartlin, 42 (Pic: ITV)
However, others leapt to Holly's defence, praising her daily fashion updates.
One supporter wrote: "Holly, you're killing it with these jungle looks. Loved them all so far. I can't decide which of your boots I want."
Another raved: "Looking amazing. Keep it up, Holly," followed by three raised hands symbols and red heart emojis.
"Holly, you look gorgeous and so are your outfits. You're doing a great job," a fan posted.
In agreement, an ITV viewer noted: "Holly, you are looking absolutely stunning in the jungle. Every day."